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2012 Super Bowl Car Commercials

The 2012 Super Bowl featured commercials from nearly all of the world’s leading automotive companies. For your viewing pleasure, here is a list of the 2012 Super Bowl car commercials.

Audi

Kia

Hyundai


Acura

Volkswagon

Lexus

Honda

Chevrolet

Chrysler

For those of you who are buying a new or used car in Louisville, or perhaps one in another city in Kentucky or Indiana, what Super Bowl car commercial appealed to you the most? Which of these cars are you most realistically considering to buy?

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A list of Louisville car service centers

There are many options when it comes to getting your car or truck serviced/repaired in Louisville, Kentucky. Your options include mom and pop service shops, car dealerships and regional/national auto repair chains. For your convenience, here is a list of some of the most popular Louisville car service centers:

Louisville Dealerships

A list of Louisville dealerships that offer car services and repair.

The Kia Stores

Big M Chevrolet

Sam Swope Auto Group

Bob Hook Chevrolet

Oxmoor Toyota

Louisville Automotive Repair

Shops that offer automotive repair in Louisville

Springdale Automotive

Roppel’s

Regional/National Automotive Repair Centers

A list of regional and national car service centers with shops in Louisville.

Meineke

Ken Towery

Finding Kentucky used cars – know your options

Okay, so you are looking for a new or used car in Kentucky? Great! Or is it? The trick to enjoying the Kentucky used car buying experience is to know your options, evaluate them and then select a quality Kentucky dealership or private car dealer in Kentucky.

When it comes to where you can buy a car or truck, these are your primary options:

  • A private seller (e.g. a friend, family member, online seller)
  • A national car dealer (e.g. Thrifty Car Sales, Enterprise Car Sales, CarMax)
  • A regional car dealer (e.g. Blaise Alexander Family Dealerships, Sam Swope Automotive, The Kia Stores)
  • A local car dealer (Copple Chevrolet GMC, Jim Brown Auto Sales)
  • Automotive auction (KASP Auto Auctions)

What Kentucky used car dealer option should you choose?
First off, never pick just any used car dealer simply because you are primed to buy. A hasty decision today could lead to many headaches down the road. The most important factor to consider is whether or not you feel comfortable doing business with the dealer. If you are unfamiliar with any auto dealer in Kentucky, begin the process by conducting and online search or requesting a referral from a trusted family member or a friend. Once you have identified a number of Kentucky car dealers, contact them via email, telephone or by filling out a form. The speed and quality of the communication that they offer you will serve as an indicator of their quality. As you communicate with them, ask yourself if the car salesman does the following:

A sign of a good car dealer/salesman:

  • They respond to your call, email or form submission quickly
  • They focus on your specific needs, wants and financial restrictions
  • They listen and respond to your questions with clear answers (or find a resource that can provide one to you)

If your request was not responded to promptly or if the seller was more interested in selling a car than in helping you make a purchase, find an alternative option. There are plenty of Kentucky car dealerships and private sellers who will treat you with the respect that you require and demand.

Remember that you call the shots
Keep in mind that you are the one who is buying the car, which means you should be the one in control of the car buying process. Avoid car dealers who try to call the shots (e.g. make you test drive cars that you are not interested in purchasing, attempt to convince you that your financial restrictions are too conservative, etc.).

These days you have many options when it comes to where to buy Kentucky used cars. However, the option that is best for you is normally the one that offers a car dealer who is concerned with and committed to selling an automobile that fulfills your unique needs and wants.

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Kentucky dealerships take heed: Ford not concerned with Fusion topping Camry Sales

Kentucky dealerships may be surprised to hear this one: Ford hasn’t made it a priority for its Ford Fusion to top Toyota Camry sales. Rather, Ford had decided to emphasize maximizing the amount of money made per vehicle it sells. Ford also recognizes that it is at a disadvantage even if it were to compete with Toyota, considering that Toyota can manufacture about 100,000 more cars than Ford, thanks to its Indiana and Kentucky car manufacturing plants.

Here is an article written on this topic. Take heed, Kentucky dealerships!

“I don’t think we’re very enamored with being Number One just to be Number One,” Ford Global Marketing Vice President Jim Farley says of his expectations for the 2013 Ford Fusion. Interest in the Fusion spiked after the 2013 model’s premium-look sheetmetal made a splash at this month’s Detroit Auto Show, so it’s natural to expect that Ford wants to grab the sales volume brass ring. After all, the Ford Taurus was the best-selling car in the U.S. for nearly half of the 1990s, but Farley points out that Ford is “much more enamored with getting the right price point and the right kind of people to buy the car.”

Simply put, that means that while Ford is bringing additional Fusion production to the AutoAlliance International facility in Flat Rock, MI, success won’t be measured just by total units sold. Besides, even with the added capacity, Ford’s 400,000 per year full-tilt capability still trails the 500,000 Camry models Toyota can assemble in Kentucky and Indiana. Ford apparently thinks it’s smarter to focus on the technology, style, and efficiency that customers will pay more for, rather than forcing dealers to take more cars than they want and dumping the rest into fleets just to get the sales crown.

Instead of crowing about a short-term metric that ultimately cheapens the brand image and drives down resale values, Ford’s posture suggests they want to drive continued profitability by getting more money per sale than the competiton. Finding tech savvy buyers will mean spending heavy dollars on digital marketing campaigns, including social media, and for a change, that may mean strong Fusion sales in markets that don’t traditionally embrace the Blue Oval as strongly as the stalwart support of the midwest.

We have to agree that profit-per-vehicle and a good reputation strikes us as a better strategy to long-term health than a strategy based on volume dominance, but we’re guessing that Farley and company would still be pleased as punch if the Fusion managed to outsell the competition.

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Ford reports net income of $13.62 billion in Q4 – Louisville Cars

This will likely make Louisvillian’s happy: Ford reported a hefty net income of $13.62 billion in Q4. It certainly is good to see the company, which has a Louisville car and truck manufacturing plant, reporting solid numbers.

Here is the article written by Louisville’s Business First Magazine:

Ford Motor Co. reported net income of $13.62 billion, or $3.40 per share, for the fourth quarter of 2011, up from net income of $190 million, or 5 cents per share, in 2010.

The Dearborn, Mich.-based automaker reported revenue of $34.6 billion, up from $32.5 billion in 2010.

Ford’s profit for the quarter included a one-time, non-cash tax benefit totaling $12.4 billion.

For the year, Ford (NYSE: F) reported a profit of $20.21 billion, or $4.94 per share, up from $6.56 billion, or $1.66 per share, in 2010. Annual revenue rose to $136.3 billion from $120.9 billion.

Ford is one of the largest employers in Louisville, where it operates the Louisville Assembly and Kentucky Truck plants.

“Despite the continued uncertainty in the external environment, the strength of our North American and Ford Credit operations allows us to continue to invest for future growth and develop outstanding products with segment-leading quality, fuel efficiency, safety, smart design and value,” Ford president and CEO Alan Mulally said in a news release.

 

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